Highlights Score Email Marketing Class

by ContractRight.com | Follow on X here

1) For every dollar spent on email marketing, there is an average $44 return on investment.

Digital Marketing ROI:
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1. Email $44
2. SEO $22.24
3. Internet Display $19.72
4. Keyword Ads $17
5. Mobile $10.51
6. Catalogs $7.30
7. Banner Ads $2.00

2) Have the right platform. The high return on investment for email marketing makes having the right platform to meet your needs essential. When choosing a platform, the lowest cost provider should not be the deciding point, but its functionality and ability to help you with your marketing goals.

3) Have a lead magnet to get email information. An email magnet could be a downloadable free guide you write on your industry with valuable information. One example of a lead magnet given during class was a coffee shop that gave access to wifi for your email information. 

4) Make a yearly digital marketing plan. Having a specific dedicated calendar with various holidays and events and using a template for this can be very helpful. This is a lot of work and a reason to hire a digital marketing freelancer to help you. You will need to plan every blog post, email, social media post, hashtag, and event for the year. Remember to base your digital marketing calendar on your business goals; throwing spaghetti at the wall and praying it sticks is not a good strategy, as highlighted in the class. Writing down your plan in a marketing calendar allows you to manage what progress has been achieved. Additionally, this enables your team to measure what is being done and the results.

5) You don’t want to get bounced. You want to ensure your emails are valid, and people want to subscribe to what you are sending. A service like Zero Bounce can help you with email validation for a low price. You don’t want to be labeled as spam and get blocked by internet service providers.

6) Our eyes do in a Z format, so design your email box positioning according. Typically the higher, the better for email box positioning. Email gates work well; they are pop-ups prompting you to sign-up. The teacher of the class found in testing that half of the users used the pop-up gate and half used the footer for email sign-up. 

7) Email programs to explore: 

Keap.com Infusionsoft is now Keap 

sendgrid.com

AWeber.com

ConvertKit

ConstantContact.com

ActiveCampaign.com

icontact.com

Mailchimp.com is free for under 2000 daily subscribers and limited to 10,000 sends.

Dadamailproject.com Self-host option for the technical DIYs frugal types 

8) Don’t underestimate the work required for email and digital marketing. Digital marketing can be time-consuming and a lot of work. So allocate the proper time and resources, and hiring a freelancer for digital marketing could be a solution to free up your time for other business operations. Many entrepreneurs get stuck working in their businesses and not on their business. 

The class presentation was by Patty Ross of Golden State Marketing.